Craig Ainsley Gets Cooking With Napolina
October, 14th 2026
In the latest from Pablo London, Arts & Sciences produced the “Now You’re Cooking” campaign for Napolina, directed by Craig Ainsley.
Satirizing and serving in the opposite direction of the romanticized Italian landscapes typical of the category, these spots focus on the chefs in these British households cooking up a spag bol and warring with parking restrictions, bad investments in lawn mower shoes, and whoever invited Jeff.
Featured in shots, Little Black Book, David Reviews, and Creative Salon