Fiona McGee Imagines A Tax-Free World For Turbotax
February, 11th 2023
Fiona McGee directs TurboTax’s Super Bowl campaign, which encourages viewers to not do their taxes and enjoy doing everything else. The whimsical campaign shows all the things one can do when they let the experts at TurboTax take over — like exploring, unexpected romances, midday naps, and designing epic RC car ramps.
In the final spot of the campaign, “Dancer,” a man is able to enjoy a dance break listening to the 80s banger The Safety Dance, by Men Without Hats — all thanks to TurboTax. The spot aired during the first quarter of the game on Sunday.
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