Forbes Profiles Arts & Intelligence Creative Studio OneDay

"Story development, concepting, character development, we’re still writing a script. We’re testing these and getting responses. We then go through creative direction where we’re deciding what a scene looks like, what the tone is, what the lighting looks like, and what the characters are. All of these come into play way before we get anywhere near a keyboard. [...] AI has no taste or point of view. The creative spark still comes from human beings.” -Bouha Kazmi, Forbes ✨

In the Forbes piece, “How AI Is Rewiring Filmmaking, And Why Craft Still Wins,” OneDay co-founders Samir Mallal and Bouha Kazmi share how AI is democratizing creativity and giving directors the freedom to iterate before using up valuable resources like time and money. 

We are extraordinarily proud of OneDay and the work we do at A&I to refine film craft while expanding what’s possible.

Read more in Forbes.