Kick Of Destiny 2: Gronk’s Redemption

Former New England Patriot Rob Gronkowski and FanDuel are back on the road to redemption. After famously missing a live 25-yard field goal attempt during last year’s Super Bowl, Gronk and the sportsbook giant have reunited for a second shot at glory in “Kick of Destiny 2.” Directed by Mike Warzin and developed with Wieden+Kennedy New York, the campaign expands on the format of its predecessor, with a series of trailers designed to generate media buzz in the run-up to Super Bowl LVIII on Feb 11. Featuring celebrity appearances from Carl Weathers and John Cena, the epic saga culminates in a second live kick set to air before the game, with an outcome-specific spot to follow around halftime. Here’s to second chances!

Featured in Muse, Fast Company, AdAge, Adweek, New York Post, Marketing Drive, and PR Newswire.