Mike Warzin & Impossible Foods Say Plants Can Be Meat

Just in time for grilling season 🌭 Director Mike Warzin, Impossible Foods, and the creatives at Erich and Kallman are…

Mike Warzin & Impossible Foods Say Plants Can Be Meat

May, 09th 2024

Just in time for grilling season 🌭

Director Mike Warzin, Impossible Foods, and the creatives at Erich and Kallman are making an audacious declaration: plants can, in fact, be meat! The plant-based brand flexes its new visual identity after a rebrand earlier this year in a cheeky campaign that targets meat-eaters and vegetarians alike by offering plant-based alternatives that are better for public health and the planet without sacrificing the classic flavors you love.

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