Mike Warzin & Impossible Foods Say Plants Can Be Meat

Just in time for grilling season 🌭

Director Mike Warzin, Impossible Foods, and the creatives at Erich and Kallman are making an audacious declaration: plants can, in fact, be meat! The plant-based brand flexes its new visual identity after a rebrand earlier this year in a cheeky campaign that targets meat-eaters and vegetarians alike by offering plant-based alternatives that are better for public health and the planet without sacrificing the classic flavors you love.

Featured in Ad Age, Marketing Drive, Muse, Business Wire, MediaPost, and LBB.