Sean Meehan On The Most Wonderful Time Of The Year… For Advertisers

“As filmmakers, the most memorable holiday campaigns we can create will reflect a shared awareness, and even humility, between brands and the people we’re trying to reach.”

Acclaimed director Sean Meehan discusses leveraging cultural zeitgeist during the holiday season, creating evocative narratives that reflect audience values, and how to think less like product-pushers and more like brand storytellers. Read the full essay on shots.