Tim McNaughton And St Pierre Implore You To ‘Eat Avec Respect’

Director Tim McNaughton and bakery brand St Pierre deliver a tongue-in-cheek reminder of France's culinary superiority over the English in their latest campaign. A satirical play on the brand's Parisian heritage, "Eat avec respect" chides the British for their utter lack of fine dining etiquette, like when Dave_from_bolton 🇬🇧 disrespects a brioche bun by smothering it in ketchup at a BBQ *gasps in French*.

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